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In 2011,Ornella sets up Uliveti Castel San Martino 


Giovanni, Nils Johan e Michele in the olive groves

Solopaca is the town where Giovanni’s family has its roots. Giovanni’s family was always involved in the cultivation of land. However, the two generations prior to Giovanni's cultivated the family land mainly for own consumption.


The last generation who run the farming activities for making a living were Giovanni’s great grandparents. Giovanni’s great grandmother, Elvira, was the matriarch of the family and a smart and enterprising woman who run the farm together with her husband Pasquale. Together they looked after the family olive groves and vineyards in the same way their families did for several generations before them.

Ornella, the granddaughter of Elvira and mother to Giovanni, dreamed of restarting her grandparents' activity of land cultivation and producing extra virgin olive oil. In 2011, Ornella inherited the family olive groves and, together with her husband Ernesto, started looking after the family olive groves and set up the farm Uliveti Castel San Martino.

After Giovanni’s mother passed away in 2014, Giovanni and Nils Johan decided that they should carried forward Ornella’s dream. Giovanni left his university career in London and committed all his working time to the pursuit of his mother’s dream. 

In 2015, after Ernesto passes away, Giovanni, together with Nils Johan take charge of the family farm Uliveti Castel San Martino. 

Since 2015 we have expanded our farming activities and olive groves. This expansion 

has allowed us to take care of local olive cultivars at risk of disappearance such as Ortice and Femminella. These local olives are used to produce delicious and unique monovariety extra virgin olive oils. 

In 2016, Giovanni and Nils Johan’s friend and agronomist Michele becomes partner of Uliveti Castel San Martino and in 2021 Tommaso, one of Giovanni’s relatives also become partner in the farm.

Since 2022, in addition to selling award-winning extra virgin olive oil and other local food products, Uliveti offers experiential travel concepts for those who would like to visit the farm and the surrounding area. We run this activity as "Uliveti Experience Srl".

The experiential travel activities, which focus on the promotion of the local culinary and farming traditions, are organised by Giovanni and Nils Johan together with some of Giovanni’s family member: Teresa who is also partner in Uliveti Experience and Luigi, who dedicates his time to the promotion of local food culture and traditions.


Our aim, at Uliveti, is to increase the visibility of an authentic and beautiful part of Italy by making you experience the delicious products we produce and by visiting our beautiful farm and the region.

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From 2011 to 2014 Ornella and Ernesto run together Uliveti

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